Tuesday, December 9, 2008

Submerged

I came across a really cool eco-art piece that I wanted to share here. HSBC bank hired an advertising agency in Mumbai to create a piece for their campaign on global warming. A bird's-eye view of the New York City skyline was placed in the bottom of a pool in Mumbai, India, to capture the attention of the swimmers. The message, I gather, is to show people what New York City (or any coastal city, really) might look like someday if there was a climate change.

(image source: http://www.inhabitat.com/2008/11/29/climate-change-activism-hsbc-bank/)

There's one pool I'd love to swim in sometime!

1 comment:

Michael G said...

I really like this post. A very interesting ad campaign!

Nice work on your final project as well. Although it may have been cold, I think you had a really good concept down and it showed.

Mike